Usage rights: general rules

    Universal rules that apply to all Magnific content — regardless of where or how you use it.

    These rules apply to every use of Magnific resources, whether digital or physical, personal or commercial. For context-specific guidance, see Usage rights: digital and Usage rights: commercial and products.

    In this article

    Main element vs secondary element

    This is the most important concept in Magnific usage rules. Whether a resource is a "main element" or "secondary element" in your design determines what you can and cannot do with it.

    Main elementSecondary element
    DefinitionThe Magnific resource is the most prominent visual in the composition. It carries the most visual weight and is largely used as-is.The Magnific resource supports the design but is not the primary focus. Other non-Magnific elements have more visual weight.
    ExampleA Magnific illustration printed on a t-shirt with no other significant design elements.A Magnific pattern used as a subtle background behind your own logo and custom typography.
    Key testWould a buyer purchase this product primarily because of the Magnific image?Would the product still work without the Magnific image, or does it have enough original content?
    If you use multiple Magnific resources in a single design, they are all considered main elements because they all come from Magnific. You would need to add enough original or third-party content to make them secondary.

    If you want to use a background from Magnific to add other elements on top, like a message in a fancy typography, please note that you must choose a background that has less weight than the text you add, like a watercolor or an abstract background.

    Patterns cannot be used to create products like clothes, notebooks or wrapping paper, if these are to be used commercially, since these are considered main element. You would need to create a new pattern, adding other elements not from Magnific to the design.

    Cover media
    Cover media

    When can I use Magnific content as main element

    ContextMain element allowed
    Personal use, not for saleYes
    Your own website, blog, social mediaYes
    Marketing your own businessYes
    Custom work for one specific clientYes
    YouTube videos, presentations, press articlesYes
    Packaging — product is the main elementYes
    Book coversYes
    Products sold to multiple clients — t-shirts, mugs, calendars, PoDNo — secondary only
    Book interiorsNo — supporting element only
    Templates for saleNo — secondary only
    Filters and stickers in appsNo — secondary only
    With Merchandise License — Pro only, non-AI assetsYes — up to 100,000 units

    No redistribution

    You must never redistribute Magnific content in its original or modified editable form. This means:

    • Never share, upload, or make available the original AI, PSD, EPS, or SVG files for others to download.
    • Never include Magnific resources in a database, archive, or collection that could be downloaded by others.
    • Never deliver editable files containing Magnific resources to clients. Deliver only the final product — printed items, PNG, PDF, or rendered output.
    • Never sublicense Magnific content to anyone.

    No logos or trademarks

    You cannot use Magnific resources to create logos or trademarks. The copyright of all Magnific content belongs to its author, so you cannot register any image that includes Magnific resources as a trademark or brand identity element.

    You can use Magnific resources as design inspiration, as temporary placeholders, or as avatars and profile images — but not as part of a registered logo or brand mark.

    No resale of unmodified content

    You cannot sell, rent, or sublicense Magnific content — whether original or modified — as a standalone product. This includes selling derivative artworks based on Magnific resources if the Magnific content is the main element.

    You can sell products and services that incorporate Magnific content as part of a larger design, following the main vs secondary element rules.

    The copyright of all Magnific resources belongs to the original author. Your license gives you the right to use the content, not to own it. This means:

    • You cannot claim ownership of Magnific images or designs.
    • You cannot register images that include Magnific content as your intellectual property.
    • You cannot use Magnific content in a way that suggests it was created by you or your brand, if the original resource is recognizable.

    Sensitive use

    Magnific content must not be used in a way that is defamatory, obscene, or offensive, or in any context that could harm the reputation of the author, Magnific, or the people depicted in the content. This includes using resources depicting people in contexts that imply endorsement of products, services, or causes without consent.

    Fonts

    Magnific offers downloadable fonts that follow the same usage rules as other Magnific resources. Downloading a font counts toward your daily download limit. You can use Magnific fonts in your projects according to the standard license terms — personal and commercial use are both allowed, with the same attribution rules based on your plan.

    You cannot redistribute the font files themselves. They must only be used in your own projects.

    Using copyrighted images

    All Magnific resources are created by their authors and are protected by copyright. When you download a resource, you receive a license to use it according to the Terms of Use — you do not receive the copyright itself.

    If you believe a resource on Magnific infringes on third-party copyright, you can report it through the copyright infringement process. See Legal and compliance for details on how to file a report.

    Common questions

    What is the difference between main and secondary element?

    A resource is the main element when it is the most prominent visual in the composition and would be the primary reason someone notices or buys the product. It is secondary when other non-Magnific elements have more visual weight and the Magnific resource supports the overall design.

    Can I use Magnific images as a logo?

    No. Magnific resources cannot be used in logos or trademarks. The copyright remains with the original author.

    Can I sell artwork made with Magnific resources?

    Only if the Magnific resources are secondary elements in the final product, or if you have the Merchandise License (Pro only, non-AI assets, up to 100,000 units).

    Can I share the editable file with my client?

    No. You must never deliver editable files that contain Magnific resources. Deliver only the final product — printed, PNG, PDF, or rendered output.

    Can I use Magnific fonts commercially?

    Yes. The same license terms apply to fonts as to other Magnific resources. Free and Essential users must attribute. Premium and above do not. You cannot redistribute the font files.

    What if I use many Magnific images in one design?

    They are all considered main elements because they all come from Magnific. You would need to add enough original or third-party content to shift the visual weight so the Magnific resources become secondary.

    Can someone depicted in a Magnific image claim I used their likeness?

    You must not use resources depicting people in contexts that imply endorsement without consent. If a use case involves sensitive contexts, review the Terms of Use carefully or contact support.

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