Hailuo AI video models
MiniMax's Hailuo video models, every version in one place, from the newest quality to precise camera control.
Hailuo is MiniMax's family of AI video models. About 1 in 10 AI videos on Magnific uses a Hailuo model, and you can use Hailuo 3, Hailuo 2.3, Hailuo 02 and Live Illustrations with the same account and credits.
Why Hailuo
Why creators use Hailuo on Magnific
Five ways to run Hailuo 3
Standard, Max, Max Turbo, Fast and reference video, so each shot gets the right balance of quality, speed and cost.
Consistent characters
Hailuo 3 with reference video keeps a person or an object the same across shots.
Control the camera
Hailuo 2.3 lets you set the path, speed and direction of motion.
Fix the first and last frame
Hailuo 02 starts and ends exactly where you want.
Illustrations that move
Live Illustrations animates flat artwork while keeping its style.
Among the lowest costs per second
Hailuo 2.3 makes video for about 31 credits per second.
How it works
How to use Hailuo on Magnific
Open the Video Generator and pick a Hailuo model and option.
Upload a start image, or start from text. Add reference video for Hailuo 3 if you need consistency.
Choose resolution and length. Hailuo 3 offers 768p, 2K and takes of 5s to 15s; Hailuo 2.3 offers 768p, 1080p.
Generate, compare takes, and upscale the one you keep.
The models
The Hailuo models
Hailuo 3
MiniMax's newest video model, also known as MiniMax H3, and the one behind 95% of paid Hailuo videos on Magnific. It comes in five options: standard for the best result, Max for top quality at a lower cost, Max Turbo for the same look faster and cheaper, Fast for testing ideas, and reference video to keep a character or object consistent. A typical Hailuo video is 8 seconds long.
Best for: the newest Hailuo quality, consistent characters. About 290 to 1,620 credits per video, depending on the option.
Explore Hailuo 3Hailuo 2.3
Precise motion control: set the path, the speed and the direction of the movement, at 768p, 1080p, from your own start image. Hailuo 2.3 Fast generates quicker with a stable subject. It's one of the lowest-cost video options on Magnific per second.
Best for: controlled camera moves, low cost. About 205 credits per video.
Explore Hailuo 2.3Hailuo 02
From 512p to 1080p, with start and end frame control, so the clip begins and ends exactly where you want. Still available for projects that use it.
About 270 credits per video.
Live Illustrations
Animates static illustrations at 720p while keeping their style. Use it for animated posts, covers and storybook scenes.
About 600 credits per video.
Compare
Compare the Hailuo models
Same family, different jobs. Start with what you need, then pick the model.
| Model | Best for | Options | Resolution | Credits per video (average) | Share of paid Hailuo use | Open in the generator |
|---|---|---|---|---|---|---|
| Hailuo 3 | Newest quality | Standard, Max, Max Turbo, Fast, reference video | 768p, 2K | 290 to 1,620, depending on the option | 95% | Create with Hailuo 3 |
| Hailuo 2.3 | Motion control | Standard, Fast | 768p, 1080p | About 205 | 4% | Create with Hailuo 2.3 |
| Hailuo 02 | Start and end frame | — | 512p to 1080p | About 270 | <1% | Create with Hailuo 02 |
| Live Illustrations | Animating illustrations | — | 720p | About 600 | <1% | Create with Live Illustrations |
Who uses it
Who uses Hailuo
Social video creators
Short clips from a still image, with Max Turbo when speed and cost matter.
Brand and product teams
Product reveals with controlled camera moves in Hailuo 2.3, and the same product kept consistent with reference video.
Illustrators and storytellers
Artwork brought to life with Live Illustrations without losing its style.
Numbers
How people use Hailuo on Magnific
Based on the Hailuo videos made on Magnific in the last 30 days.
01
1 in 10
Share of AI video
About 1 in 10 AI videos made on Magnific uses a Hailuo model.
02
Nearly all
Which Hailuo
Hailuo 3 accounts for almost all paid Hailuo videos.
03
8 s
Typical length
The typical Hailuo video is 8 seconds long.
Magnific platform data, last 30 days to October 25, 2026.
Tips
Tips for better Hailuo videos
Match the option to the stage
Pick the Hailuo 3 option by stage: Fast to test, Max Turbo to iterate, standard or Max for the final.
Describe the camera move
For camera moves, describe them in Hailuo 2.3: "slow orbit to the left", "dolly in to the face".
Keep a character consistent
Use reference video when the same character appears in more than one shot.
Let your image set the style
With Live Illustrations, describe only what moves; the style comes from your image.
Put it together: make the start image with Nano Banana or Seedream, animate it with Hailuo, compare the shot with Kling or Seedance, then add sound with ElevenLabs. Save the flow in Spaces.
Plans
What Hailuo costs
Hailuo runs on Magnific credits, included in every paid plan. A video costs about 205 credits with Hailuo 2.3 and from about 290 with Hailuo 3.
Questions, answered
What is Hailuo AI?
MiniMax's family of AI video models, available on Magnific in the Video Generator.
Which Hailuo is best?
Hailuo 3 for the best quality, Max Turbo for speed and cost, Hailuo 2.3 for precise motion control.
Is Hailuo free?
It runs on Magnific credits, from about 205 credits per video with Hailuo 2.3. See Plans.
Can I use Hailuo through an API or from ChatGPT and Claude?
Yes, with the Magnific API and the Magnific MCP.
